Creating products that delight, deliver, and do well.✨
🚧 under construction! 🚧 🤷🏻♀️ but aren’t we always? 🤷🏻♀️
Rewriting my case studies to tell a better story. Because who loves a good fabulous portfolio✨glow up✨?
I’m Roselle aka Zelle.
(pronounced roh-ZEHL)
Product Designer with a knack for transforming complex domain knowledge into intuitive experiences.
My current specialty is team enablement (internal or external) and anything to do with maps (GIS integration, map UI and workflows).
What I bring to the table:
🎛️ Enterprise Product Design
🏛️ GovTech
🗺️ Maps
🫱🏼🫲🏽 Team Enablement
✨ End-to-End Product Development
🫠 Dank Memes
Featured Projects
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Featured Projects ✨
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![Not the actual UI, just a placeholder]()
Spacer: Making Airspace Visuals Faster (and Way Less Painful)
Airspace managers felt bogged down by spending hours creating airspace products.
This is how we made that process faster by 113%.
🔒 Password Required 🔒
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![Not the actual UI, just a placeholder]()
Direct: We Had the Tools. They Just Didn’t Talk to Each Other—Until Now
We integrated a flight tracker that reduced task time by 80% and revived a nearly abandoned product. Here’s how we saved a tool—and its users.
🔒 Password Required 🔒
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![Twitch Logo]()
Designing a more empowered Twitch experience for mobile streamers
Reimagining creator tools for Twitch mobile to bridge the gap between inspiration and activation, all from the palm of your hand.
