Hi! I’m Roselle!✨
(pronounced roh-ZEHL)
What do I do? I put the human in human-centered. And I design clean, scalable software that hits business targets without making users rage-quit their experience. 🙃
Currently at Kessel Run
🚧 under construction! 🚧 🤷🏻♀️ but aren’t we always? 🤷🏻♀️
Rewriting my case studies to tell a better story. Because who loves a good fabulous portfolio✨glow up✨?
Featured Projects
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Featured Projects ✨
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![Not the actual UI, just a placeholder]()
Spacer: Making Airspace Visuals Faster (and Way Less Painful)
Airspace managers felt bogged down by spending hours creating airspace products.
This is how we made that process faster by 113%.
🔒 Password Required 🔒
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![Not the actual UI, just a placeholder]()
Direct: We Had the Tools. They Just Didn’t Talk to Each Other—Until Now
We integrated a flight tracker that reduced task time by 80% and revived a nearly abandoned product. Here’s how we saved a tool—and its users.
🔒 Password Required 🔒
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![Twitch Logo]()
Designing a more empowered Twitch experience for mobile streamers
Reimagining creator tools for Twitch mobile to bridge the gap between inspiration and activation, all from the palm of your hand.
🚧 Under Construction, just missing visuals 🚧
More Projects
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More Projects 🪄
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![Mockups of OptiMenu]()
OptiMenu: Because I don't wanna play menu roulette ever again
A case study by a hungry UX designer who’s tired of mystery meat and PDF menus
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![Mockups of the holiday recipe app against a red background]()
From Momma's Kitchen to Figma: A UX Holiday Story
How I solved a very real problem (my family group chat) using design thinking.
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![people holding glasses of wine]()
Too Many Tabs, Not Enough Time
Redesigning DC’s happy hour experience for my sanity and yours
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![3D rendering of a search bar]()
Exploring your saved stuff
Tell me why LinkedIn doesn’t have an intuitive way to go through all the posts and articles you hoarded?
